How POSCA markers conquered the art world
Since the early 1980s, POSCA markers have been more than just a tool or accessory; they've inspired creativity in artists around the world.
POSCA markers first gained popularity in the graffiti community when they became reliable tools in everyone's pocket. street art to artists, delivering quality, durability, and colorfastness. When they street art Artists began using POSCA markers for painting on canvas, and their popularity grew. Soon the markers took their place in the creative corner of a large number of illustrators, designers, and painters who recognized the markers' quality and applicability in other techniques and on other materials, and thus became a tool that connects creatives from different fields of art.
In the early 2000s, POSCA became the most popular brand in street art scene because it is no longer just a marker, but a brand that drives initiatives aimed at popularizing the graffiti community, as well as other forms of art. With the development of digital platforms, POSCA emerged. boom! Artists have been given unlimited space to promote their works, enabling the creation of an art community in the virtual world. POSCA markers have appeared in thousands, today millions, of photographs of artists, and together with the rest of Uni Mitsubishi Pencil supplies, have become the most popular tools on social networks. This digital space gave the POSCA brand the opportunity to meet artists and their works, and, instead of self-promotion, it encourages creativity and connects artists. In the same way, the brand recognized the potential of digital platforms to understand artists' needs, which is why POSCA markers were developed—to offer artists the widest possible range of colors and marker thicknesses, and information.
Markers have captivated creatives with their most important characteristics — they come in a wide range of colors and thicknesses, they are water-based, they work on all surfaces, they are long-lasting, they do not contain toxic elements and they can be combined with other artistic materials and techniques.
POSCA markers speak the language of art that unites professionals and amateurs around the same passion – creativity.
POSCA and Uni Mitsubishi Pencil supplies have also won over a broad community of artists from Croatia, Serbia, Bosnia and Herzegovina, Montenegro, Albania, and Kosovo, and their works can be found on the Instagram profile unipens_adria.
